Tine Theurich has been (happily) self-employed since 2013, first in music PR, then from 2016 with her own company SUPERUNKNOWN. Here, together with her team, she helps professional musicians*, companies and brands to build a consistent connection with their audience and to develop individual and actionable communication for them in the digital space.

Driven by her independent spirit, Tine is particularly interested in sensitizing musicians to work with their own community. Her communication strategies therefore often aim to intensify the bond with her own fanbase. Fittingly, she is a strong advocate for sustainable crowdfunding models that provide artists with a stable income in the long term.

In addition, Tine is also committed to the issues of sustainability and climate justice within the music industry.