Tine Theurich has been happily self-employed since 2013, supporting professional musicians, companies, and brands in making their communication holistic, courageous, and meaningful.

Her focus is on developing strategies that enable a strong and direct connection to the audience—beyond fast-moving trends and platform dependency.

Based on the conviction that strong communities are the key to long-term success, she helps to find communication channels that are authentic, effective, and feasible. Fittingly, she is a strong advocate for Committed Crowdfunding models that enable artists to have a stable long-term income.

In addition, Tine is involved with Music Declares Emergency, advocating for sustainability and climate justice in the music industry.