Andrea Rothaug is managing director of the RockCity Hamburg e.V. – Zentrum für Popularmusik, former commissioner for music and pop culture Bremen, initiator and co-founder of various music associations, such as POP Office Bremen, Music Women* Germany, Bundesverband Popularmusik, Clubkombinat Hamburg e.V., Hamburg Music, the first local music shop Hanseplatte – Musik von hier, Hamburg Music Awards KRACH+GETÖSE, Hamburg Hoch 11 – a platform for artists and creative people in Hamburg and founder of the female music network musicHHwomen and founder of the festival for musical future questions OPERATION TON, among others. As a strategy and project developer, curator, mentor (e.g. Deutscher Kulturrat / Rudolf Augstein Stiftung), copywriter, owner of the Institute for Professional Reality and book author, she is also a guest lecturer at various universities and enriches cultural policy and the music industry as a certified Artist & Business Coach.